No Purchase Necessary. The Club Sobeys Challenge Contest is open to legal residents of Canada (excluding Quebec,Nova Scotia, PEI, Newfoundland and Labrador, New Brunswick) who are over the age of majority in their jurisdiction. Contest ends on March 25, 2013 at 11:59 p.m. ET. Nine (9) grand prizes (consisting of, 1 of 2 $5000 Sobeys Gift Cards, 1 of 3 $2000 Sobeys Gift Cards, 1 of 4 allotments of 125000 Club Sobeys Points, approximate retail value $909.10) and 35,895 instant win prizes totaling 2.1 million Club Sobeys Points, approximate retail value of $14,700 are available to be won. For entry and official rules visit www.clubsobeys.com/challenge. Odds of winning a grand prize depend on the number of eligible entries received during the Contest Period and allocated to the grand prize chosen by contestants. Odds of winning an Instant Win prize depend upon the time of game play and the number of other entrants that are playing. Void where prohibited. Must correctly answer a skill-testing question to win a prize.